Image: (DIRECTNAIL FIRST OFFICE | 2017)
DirectNail was started in 2015 by a High School Student named Alex. The year prior, Alex had already started a small side business as a freshmen selling cool products he found online at local farmer markets and holiday fairs. He eventually found a product everyone seemed to love and saved up enough money to attend a trade show. He went to IBS (International Beauty Show) in New York City. At IBS he met a ton of amazing people and eventually ran into the founders of Voesh New York. He thought they had an incredible product and asked if he would be able to sell it himself, they said yes! He then went door to door selling the Voesh product line to Nail Salons. He then took his business online and created DirectNail.com. Over time the business kept growing and Alex kept expanding. He had a vision of what he wanted DirectNail to become, to make it the ultimate one stop shop for all your Nail Salon needs with the best customer service and prices. For the first year he ran DirectNail out of his parents garage, but he quickly out grew it and moved into his first office in early 2017. Now in 2019, DirectNail has 5 team members all working full time to provide the best service possible. Alex is still in charge of all customer service, as he says himself, "I still take care of all the emails and phone calls, heck, the main number listed on the website is my personal cell phone. The reason for this is so even when i'm not in the office I am still on top of everything. I could have one of the other members handle customer service but I know, no one cares as much as I do. My customer happiness is my number one priority, without them i'm nothing". DirectNails is growing and expanding every month, getting a little bit closer to that end goal.